Canes choose PR/Ad firm

[nccanes]

Didn't Canesvision/Gale Force Media/Whatever used to do all the ads?

From Staff Reports
RALEIGH - Communications firm Genesis Marketing Partners won the Carolina Hurricanes' advertising and public relations account. Financial terms weren't disclosed.

Genesis, a Cary-based firm with 15 employees, will be crafting an ad and marketing campaign for the professional hockey team's coming season.

Genesis' other sports clients include five Division I NCAA universities and the Jimmy V Celebrity Golf Classic.

[svandijk1]

Well let's hope they get their money's worth (unless they paid them in pucks and free hot dogs).

[Guyute]

Holy crap, they finally are trying something new with marketing & PR?!?!

Shocking.
Can't be any worse (but please don't take that as a challenge Canes!!)

[svandijk1]

Can't be any worse

Well it is a local, Cary firm of 15 employees. It's not like they went full out New York marketing firm. We'll see.
For all we know, it's a company started up by former CanesVision employees.

[nccanes]

Here's the Genesis release:

Genesis Marketing Partners selected as Agency of Record for The Carolina Hurricanes
08-16-2007

CARY, N.C. -- Genesis Marketing Partners Inc., a full service marketing, advertising and public relations agency in Cary, is proud to announce that they have been chosen as agency of record for the NHL’s Carolina Hurricanes. The announcement comes after a competitive review by the Hurricanes. Genesis will be responsible for devising and implementing a comprehensive advertising and marketing campaign for the upcoming 2007-08 Hurricanes season.

Genesis Marketing Partners will provide a mix of advertising, marketing and public relations to increase ticket sales and brand awareness for the Hurricanes.

"We are thrilled to partner with Genesis. They are passionate about their work and have built a strong sports marketing presence,” said Curt Johnson, Director of Marketing for the Carolina Hurricanes. “We share a similar goal and that is to make the Hurricanes 10th Anniversary season an unforgettable one for Caniacs everywhere."

Genesis is known for its tremendous work in the sports marketing field. With the addition of the Hurricanes, Genesis’ Sports Marketing Division now includes five Division I NCAA Universities, a sports travel and hospitality firm and several professional athletes. Genesis is the public relations firm for The V Foundation for Cancer Research and the Jimmy V Celebrity Golf Classic and has handled the advertising for several NCAA Championships.

“The Hurricanes have a tremendous impact on the Triangle, both on and off the ice,” said Ann-Marie Sales, Vice President of Sports Marketing for Genesis Marketing Partners. “We are truly honored to have been selected to join their team and are excited about this partnership.”

The Carolina Hurricanes 10th anniversary season will begin on September 16th with their first preseason game against the Washington Capitals at 3 p.m. The game is free to all fans as part of the annual Caniac Carnival. The regular season will begin on Wednesday, October 3rd at the RBC Center against the Montreal Canadiens. For additional information on tickets and promotions, log onto www.carolinahurricanes.com.

[svandijk1]

log onto www.carolinahurricanes.com

Well they're web savvy. ;)

ETA: To be fair, I need to give them a chance. It's just that the marketing side of the Canes has been so horrid over the years that I'm just highly skeptical.

[Guyute]

Right, they've been so horrid over the years that they're Finally trying to do something differently. That in itself should be cause to be at least a little glad.

10th season, wow, doesn't seem that long ago that we were inaugurating the ESA.

[toastmasterbone]

^It wasn't. The ESA years started in 1999.

(Sounds catty, but I'm just trying to save you a visit to the doc in case you thought your memory was blown.)

[Guyute]

oh yeah, the 10th season in the Hurricanes existence. For some reason immediately went to "years in the building", not years in the state. :)
Thanks for pointing it out. I don't have the ability to hit the normal vices at work that usually help keep me sane.
Damn work.

[Canesluver]

I'll defend you, Guy! You said "season"--not years in the building. I knew what you meant!

So... Toast.... take this: :p (yeah!! That'll please Guy, 'cause once he told me I talk smack like an old lady! :lol: )

And... it's actually been delayed a year, becuase of the poopy lock-out. This season should really be the beginning of the 11th.

[puck_it]

to whoever asked who did it all before: yeah, all the graphics used to be done in house. Banners, posters, give aways, web stuff. everything.

[Guyute]

lol CL. wouldn't want to be on your bad side! /shake. :D

[toastmasterbone]

So... Toast.... take this: :p (yeah!! That'll please Guy, 'cause once he told me I talk smack like an old lady! :lol: )

Yeah...? And I talk smack like an older lady! So don't you come over here and --

... what were we talking about?


And... it's actually been delayed a year, because of the poopy lock-out. This season should really be the beginning of the 11th.

And if you count the 742-game road trip with which we started our Raleigh-based inaugural season, and factor in the 2 leap years (2000 and 2004), then the Canes have really only been here... about a week and a half.

Quiz: what is the name of the day that is tacked on (ie, Feb 29) every fourth year? A: Bissextile (I sh** you not).

[MIKELIUT]

Quiz: what is the name of the day that is tacked on (ie, Feb 29) every fourth year? A: Bissextile (I sh** you not).

"increasing day" is the legal phrase, see North Carolina General Statutes, derived from an act of Henry III:
http://www.ncleg.net/enactedlegislation/statutes/html/bysection/chapter_12/gs_12-3.html
"(4) Leap Year, How Counted. – In every leap year the increasing day and the day before, in all legal proceedings, shall be counted as one day."

48 21 H. 3 (Act of Parliament during the reign of Henry III):
Ordained, That, to take away
from henceforth all Doubt and
Ambiguity, that might arise
hereupon, the Day increasing
in the Leap-Year shall be ac-
counted for one Year, so that
because of that Day none shall
be prejudiced that is implead-
ed, but it shall be taken and
reckoned of the same month
37* wherein it groweth; and
that Day. and the Day next go-
ing before, shall be accounted
for one Day. And therefore we
do command you, that from
henceforth you do cause this
to lie published afore you, and
be observed. Witness myself
at Westminster, &c.

till in ipso anno, ita quod prop-
ter diem ilium uou occasion en -
tur aliqui implacitati, set sit,
& habeatur de mense illo in
quo excrescit; & contineatur
dies We excrescens in inlegri-
tate anni predicti, & compute-
tur dies ille, & dies proximo
precedens pro unico die. Et
ideo vobis mandamus, quod
hoc coram vobis publicari, &
de cetero faciatis observari.
Teste me ipso apud Westm.
&c. Anno regni regis H.
quadragesimo quarto.


Brae. 359.
The Bissextile is the day added every fourth year to the month of Feb-
ruary in order to make the year agree with the course of the earth round
the sun. In the Roman Calendar it was fixed on the sixth day before the
calends of March, and this day was counted twice. The first was called
bissextus prior and the second bissextus posterior, the latter, however, be-
ing properly called the bissextile day. This import of the word is now ob-
solete, for we intercalate the 29th day of February every fourth year
which is called leap-year, but the term is still retained.
The astronomical year or period of the earth's revolution around the sun
is composed of 365 days 5 hours 48 minutes and a fraction. The civil year
consists commonly of 365 days. But, as just observed, every fourth year
we intercalate the 29th day of February, though for greater accuracy -we
make only one leap-year out of every fourth centenary year; thus the
years 1700 and 1800 were not leap-years nor will 1900 be a leap-year, but
the year 2000 will be a leap-year. These leap-years therefore consist prop-
erly of 366? days. By this statute however the increasing day in the leap-
year together with the preceding day shall be accounted for one day only,
and the year thus becomes in law a determinate period of 365 days.

[MIKELIUT]

Didn't Canesvision/Gale Force Media/Whatever used to do all the ads?
see
http://www.genesismarketingpartners.com/

[puck_it]

sooo, this article is about the blues marketing... but read the bolded part...

what a friggen rip-off

By Frank Cusumano
NewsChannel 5 Sports

(KSDK) - Members of the St. Louis Blues were shooting commercials on Wednesday at a Creve Coeur, Mo., home.



There were scenes one doesn't often see -- Doug Weight bearing flowers, Barret Jackman playing guitar and David Backes getting makeup.

The 10-hour shoot was held at the home of Mike and Lenwood Anthon. Ten production people were on hand and three cameras were in use.

But the mission was quite simple.

St. Louis Blues Sponsorship Services Manager Lisa Kampeter said "our campaign is whatever it takes."

"What we are doing is basically showing up at this household and we are wooing them back. We are saying, 'Hey we'll do it whatever it take for you guys to come out and see a game this season,''' Kampeter said.

So players put on makeup, read cue cards and acted up a storm.

"You have to do what you have to do to make the big show," said defenseman Bryce Salvador.

[nccanes]

Well - I guess we can be comforted in the fact that they are doing 'whatever it takes' to woo fans back, not to do Whatever It Takes to win the Cup. ;)

[puck_it]

this is true!

[queenmerry]

At least it isn't:

This is hockey.

although, that season most of us were thinking: This is hockey?

...maybe the Blues should try that approach, too. :)

[puck_it]

or "here to stay, here to play for 25 years of mediocracy in making the playoffs but never actually winning anything"

[andyt]

At least it isn't:

This is hockey.

although, that season most of us were thinking: This is hockey?

...maybe the Blues should try that approach, too. :)

I think the Bruins used that slogan last year.

[puck_it]

ok, didnt want to drag blue theivery this out any further, but this **** made be bust out into tears from laughing so hard.

http://img409.imageshack.us/img409/2943/contentmodrightvk2.jpg

[svandijk1]

Poor Doug Weight. From Stanley Cup Champion to this.
Wonder what he thinks about the "Whatever It Takes" theivery.

[queenmerry]

How embarrassing! Poor Dougie. :)

Hmm...Whatever it takes...back in the day, the Hurricanes org ran a special buy one get one free season ticket campaign with some of the local companies, mine included.

For every discounted seat in specific sections bought, my company paid for a second seat. Ahhh...the good old days. That got butts in the seats though and helped build a fanbase. Maybe the Blues should think about that.

[ssangste]

ok, didnt want to drag blue theivery this out any further, but this **** made be bust out into tears from laughing so hard.

http://img409.imageshack.us/img409/2943/contentmodrightvk2.jpg

That is frakin' fantastic! I love it! I normally hate anything marketing related and despise commercials. But that is really, really good.

Thanks for the laugh, puck_it!

[Mona2006]

I love it too. And that pic was taken on my front porch when Dougie was bringing me those flowers. :lol: (Just kidding.. I need some humor.. so don't throw anything at me) :D

I miss him.. what a great guy he is. :)

[puck_it]

his helmet doesnt fit him either. wrong headshape for the mission intake, theres gaps around it... makes him look 10 times goofier.

[Shell]

holy crap is that atrocious!!! I actually thought it was something someone photoshopped until I went to the Blue's page and saw it front and center. Yikes!

[nccanes]

^I thought it was photoshopped too!

[car3hur]

Poor Doug Weight. From Stanley Cup Champion to this.
Wonder what he thinks about the "Whatever It Takes" theivery.

Right?! No worries...I'm sure the right people know about it, and I'd hope there'd be some action taken against Davidson and Pleau.

Thieves.

[svandijk1]

Right?! No worries...I'm sure the right people know about it, and I'd hope there'd be some action taken against Davidson and Pleau.

Thieves.

Don't take stuff so seriously...

[nccanes]

And how many "catch phrases" are even out there?

"Whatever it Takes" was not coined in 2006 by the Canes - that's for certain. Maybe Michael Keaton can claim royalties. :lol:

[car3hur]

Don't take stuff so seriously...

I'm not... ;)

Pleau's a tool anyhow.

[Squeaky]

Hey, after winning the Cup with "Whatever It Takes" maybe Dougie went back and suggested it as a proven formula for success!!!

...ya never know...

[svandijk1]

Hey, after winning the Cup with "Whatever It Takes" maybe Dougie went back and suggested it as a proven formula for success!!!

...ya never know...

I guess we'll know if they start making coins for the players to carry with them at all times.

[Squeaky]

Now the coins thing was taken from the military--get caught without yours and it's a round for whomever is there.

After going to a number of different units you get quite the coin collection...

[nccanes]

Just heard on XM the 39 Hour Special commercial that they are playing in St Louis.

An amazing deal (wonder how many STHs they piss off) to get LL seats for $999 per seat for the whole season. Only 250 seats available. A Doug Weight signed stick with every purchase too. The deal is available for 39 hours.

That's a sweet deal - wonder if they are letting STHs move to these seats. I can't imagine they are - if they did, they'd end up LOSING money. That's less than I pay for my UL seat.

[Guyute]

Can you imagine the people that paid way more than that for worse seats? I'd possibly even be pissed enough to write my account off.

I know these clubs want to try and draw in non-STHs... but, you just CAN'T do that to your STH's who've been supporting you for God-knows-how-long.
Man. I'd be p.i.s.s.e.d.

[Pucking Lamplighter]

The Blues need WAY more than a slogan to fill their building. At least they're trying. Maybe that should be the slogan.

If they start wearing Relentless wristbands, we all need to go there and kick some @$$.

Since Doug Weight already has his name on the Cup, I'll bet he dosen't give a crap what ads St. Louis runs, as long as they keep the paychecks flowing.

Aren't the Blues the oldest active NHL franchise never to have won the Cup?

[Guyute]

Yes and No. They are, but they share that with the LA Kings. Both franchises started in 67-68 and have never won a Cup. (39 seasons)
Buffalo is only a couple of years behind them :D

[Mona2006]

Buffalo is only a couple of years behind them :D

:lol: :D

It is still amazing to me when you look at NHL history and think that our Canes have been to the SCFs twice in a 4 year span and won it all. Pretty good stats I think! :thumbsup:

[puck_it]

Yes and No. They are, but they share that with the LA Kings. Both franchises started in 67-68 and have never won a Cup. (39 seasons)
Buffalo is only a couple of years behind them :D

lol, maybe it's dougie's year again :lol:

[SouthernHockeyChick]

Since Doug Weight already has his name on the Cup, I'll bet he dosen't give a crap what ads St. Louis runs, as long as they keep the paychecks flowing.


I don't know. Name on the Cup or not, Weight strikes me as the type that would like nothing more than to a) bring the Cup to a long-suffering city like St Louis and b) leave that franchise in better shape than when he arrived. He's just one of those rare guys, IMO.

[puck_it]

yeah, dunno where the paycheck comment came from. he's never given off a vibe that he's doing anything but being the guy who only cares about the money. through quotes in the paper and interviews and the like, its apparant he loes the game, loves his fans, loves the Cup, and does anything for his team. I think you hit the nail on the head, SHC. He's a rare type of guy, and fortunately for us, most of those kinds of guys are hurricanes :D

[nccanes]

Here's the Stars billboard ad campaign. :lol:

http://www.dallasnews.com/sharedcontent/dws/img/08-07/billboards.pdf

and an article

http://www.dallasnews.com/sharedcontent/dws/spt/hockey/stars/stories/083107dnspostarsbrite.2f1ba0a.html

[livinthedream]

Here's a response by ESPN, a couple of these made me chuckle (SJ in particular):

http://sports.espn.go.com/espn/page2/story?page=stars/070831